I Read Mary Meeker’s 2017 Internet Trends Report… So You Don’t Have To. Quick hits From a Tech Marketer.

1. Digital advertising is ACTUALLY real advertising. In fact its bigger, better and more effective than TV.

“If you’re not a digital marketer today, you’re not a marketer. Period.”

2. The Triple-Edged Sword of Personalized Advertising

We need to move from a position of pay and spray advertising to a position of providing the right message at the right time to the right people.

3. The demise of big box retail and the rise of small box delivery


4. The Evolution of Entertainment: From MASS to PERSONALIZED

5. China, Design, Healthcare Quick Hits



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