I Read Mary Meeker’s 2017 Internet Trends Report… So You Don’t Have To. Quick hits From a Tech Marketer.

1. Digital advertising is ACTUALLY real advertising. In fact its bigger, better and more effective than TV.

“If you’re not a digital marketer today, you’re not a marketer. Period.”

2. The Triple-Edged Sword of Personalized Advertising

We need to move from a position of pay and spray advertising to a position of providing the right message at the right time to the right people.

3. The demise of big box retail and the rise of small box delivery

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4. The Evolution of Entertainment: From MASS to PERSONALIZED

5. China, Design, Healthcare Quick Hits

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